Originally Aired - Monday, November 18 • 1:45 PM - 2:45 PM
Create or Log in to My Show Planner to see Videos and Resources.
{{chatBodyContent}}
Be sure to come back after the session starts to have access to session resources.
Location: Islander B, North Convention Center
Title: Scaling Human Experiences Through Digital Marketing
Cost: Available to All Access Passes Only
Description:
In general, digital marketing is solely viewed as a transactional process in which we can convert strangers into customers at scale. Where that might be true, it is a lot harder to master because most people get digital marketing wrong. They position their campaigns to service themselves, not the strangers they are targeting. They tell their story not the audiences. They optimize for their KPIs not the buyers KPIs. We live in a world where people are fed up with being "sold" to. However, People love buying! We live in a consumer driven marketplace in every single industry. From Government Contracting, to the cleaning industry, to pet shops, online retail, Doctors, you name it. Consumers have access to instant information and know how to use it extremely effectively when making a purchasing decision. Thats why focusing on amazing human experiences is critical when it comes to growing any business. It requires empathy and caring from the initial reach out to the close of the deal and the ongoing work. It is about creating, nurture, and supporting new and existing human relationships, and Digital marketing can be a powerful ally when it comes to building relationships at scale. Purchasing a cleaning service has a very different feel than purchasing a new car or building a new office space. Often it is placed in the same bucket of other necessary evils. It needs to get done, and we just want it as cheap as possible with a reputable company. Knowing this simple truth is exactly why companies in this space that focus in on enhancing the human experience both while doing the job, and digitally, will not only stand out from the crowd, but likely can charge a premium because the customers get both the job done and an amazing experience. Upon completion of this sessio, you will be able to:
Type: Seminars
