Title:
Marketing: Don't Be the Best Kept Secret in Commercial Cleaning
Cost:
Available to All Access Passes Only
Description:
Many of us building service contractors (BSCs) offer amazing service and have clients who become raving fans; but very few outside of our current client base know who are or what we are capable of. Scaling by organic growth requires a plan. This will be a working session for attendees to outline the highpoints of an effective marketing plan, including:
- Define your audience (Personas, Sectors, Geography)
- Marketing automation beyond email marketing
- Content: You don't need to be a creative writer
- Social media: LinkedIn tips
- Website: Your website should be engaging
- Media days: Take credit for the amazing things your team accomplish
- Video curation: How to stand out from the noise
Type:
Seminars