Marketing: Don't Be the Best Kept Secret in Commercial Cleaning

Event Time

Originally Aired - Wednesday, November 20 10:15 AM - 11:15 AM

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Event Location

Location: Islander C, North Convention Center


Event Information

Title: Marketing: Don't Be the Best Kept Secret in Commercial Cleaning

Cost: Available to All Access Passes Only

Description:

Many of us building service contractors (BSCs) offer amazing service and have clients who become raving fans; but very few outside of our current client base know who are or what we are capable of. Scaling by organic growth requires a plan. This will be a working session for attendees to outline the highpoints of an effective marketing plan, including:

  • Define your audience (Personas, Sectors, Geography)
  • Marketing automation beyond email marketing
  • Content: You don't need to be a creative writer
  • Social media: LinkedIn tips
  • Website: Your website should be engaging
  • Media days: Take credit for the amazing things your team accomplish
  • Video curation: How to stand out from the noise 

Type: Seminars


Audience

  • Building Service Contractor

Speakers