Karina Neff

Karina Neff is an industry veteran with over 12 years of experience in the janitorial industry, specializing in the intersection of technology and operational excellence. As a daughter of BSC owners, Karina grew up in the shadows of her parents as they built and sold a successful cleaning business. She took that foundation and jumped into a career with a reputable PR firm before launching her own cleaning company, MGN Commercial Services.

Karina developed her first technology platform while building her company creating waves within Fortune 500 real estate companies. In 2020, Karina merged her business and technology with Pioneer, a 30-year-old BSC in the Washington DC Area, where she quickly rose to the senior leadership team. In 2022, Karina co-founded Cora Technologies, a sister technology company. As the VP of Technology at Pioneer, Karina has led multiple initiatives to streamline operational processes, improve customer engagement, and boost overall efficiency. These efforts have not only resulted in significant cost savings but have also set a new industry standard for quality and reliability.

Karina Neff's approach is rooted in a deep-seated belief in the transformative power of people alongside advancements in technology. Her conviction that technology, no matter how advanced, reaches its pinnacle only when it is fully embraced and utilized by the workforce, underscores a commitment to the humanization of innovation. This synergy between human ingenuity and technological advancement propels the industry forward, making Karina a pioneer not just in advocating for, but also in implementing solutions that enhance operational excellence and employee empowerment. Her work with Cora Technologies and at Pioneer exemplifies this ethos, as she continues to drive the janitorial industry towards a future where technology serves as a bridge to enhance human potential, improve client satisfaction, and achieve unprecedented levels of efficiency.