Kedma Ough, MBA is a recognized alternative funding and innovation thought leader and has advised more than 10,000 businesses. Currently, Ough is the Vice President of Business Coaching of CONQUER®. Previously, Ough was the Statewide Innovation Director for the Oregon Small Business Development Centers, an extension of the Small Business Administration. She has received numerous awards for her efforts in representing small businesses including the SBA Small Business Champion of the Year Award and is known nationally as the Small Business Superhero. She has a strong background in supporting inventors from ideation to commercialization including securing licensing deals. In 2019, McGraw-Hill published her book Target Funding as a navigation funding roadmap to help entrepreneurs find the necessary grants, funds, and resources to scale their ideas. Ough is a proud fifth-generation entrepreneur and her great-great grandfather peddled various products throughout Ireland.