Mahecha, Laura

Laura is the Director of the Industrial & Institutional Cleaning practice for Kline & Company, an international consulting and market research firm.   Laura has worked in market research for over 28 years and during her tenure, she has authored and managed multiple studies including market research, analysis, survey and sample design, and writing for the I&I industry. Her group produces in-depth market studies on away-from-home janitorial, hand care, foodservice, laundry, and nonwoven products like wipes and mop heads.  In her role, Laura designs structured end-user surveys, manages a team of consultants that conduct in-depth industry interviews, analyses the results and presents the findings to her clients.   

She has contributed to numerous articles and speeches for international and U.S. trade conferences and publications and presentations including ISSA, INDA, and Happi magazine. Her work has been published in the journal Nature.

Laura holds a Bachelor of Science degree in Marketing from Rutgers University and a Master of Business Administration degree in Pharmaceutical Studies from Fairleigh Dickinson University.